Hi everyone! It's been a hot minute since I've been here but here I am! In the midst of running in all the directions for the business and farm (while being sure to take a little down time) I kept thinking, I really need to sit down and blog. So finally! This morning I went and picked up the new chickens to the farm. They are all settled in for the day so it seemed a perfect time to sit myself down and write.
I got back from a road trip to California last week (I'm fully vaccinated!) which involved a lot of time alone in the car. I listened to endless business podcasts from how to market, manage your money or just stories of other entrepreneurs. I love this stuff, weird as it is. I love hearing about how others came up with their ideas and the different ways we all go thru the same struggles to make it work. This is especially fascinating to me as I work on transitioning the business along with the pivots that have come with the last year.
I've talked a bit on the Being Ewethful vlog on YouTube about starting to move the mill in a different direction. My long term goal when I purchased the equipment and started the Mill was to eventually have our own line of Ewethful yarns and fibers for handspinners. We are now getting to the point in the business where financially I can start to take a little step back from processing for others and work more on our own product. The reality is that when I process for others, they pay me as soon as the job is done. Conversely, with our own product, not only do I go thru the work of making the product but I then also have to sell that product to make any money. If nothing sells, no money is made. So there is a little leap of faith and a lot of work going into this transition!
Ok ok so with all this transition and change and 4 years into Ewethful, it seemed the right time to come up with a new mission statement. I've been working on this for the past couple months but just wasn't quite getting what I wanted. Then right before the road trip I listened to a podcast that had a guest who was talking about mission statements. There was about a minute of the interview where the woman said a couple things that hit me. I actually listened to it several times and even wrote notes on what she said. I took all of this, scratched most of my previous drafts and let my brain clear and think on the road. Then I started reading the book Primal Branding by Patrick Hanlon and within 10 pages I read another companies mission statement and it just clicked in my brain. So I sat down in my Mom's dining room by the beach and wrote it up. She read thru it a couple times with me. We sent it off to Mitch and he texted back "Perfect." Finally! So what is our new mission statement? Hopefully its a bit bold, a bit inspiring and it tells a bit of where the business is headed....
Our mission at Ewethful Fiber Mill is to fill making hands with small batch American grown yarns and fibers. We strive to produce lightly processed products that maintain their character, have low environmental impact and tell the stories of the animals and shepherds from whence they came.
So there it is! I'd love to hear your thoughts so please comment below.
Thank you as always for reading and supporting Ewethful. I hope you all have the privilege of being fully vaccinated (or are close) and get to hug the ones you love so very soon!
Please note I will be vending live and in person in Scio, Oregon at the Fat Lamb Fiber Festival. It is May 22nd, 10am - 6pm. A small event but full of fibers, yarns and excitement. Follow the link for more details. Click here for details.
I am Kim Biegler, the owner and operator of Ewethful Fiber Farm & Mill. I create hand spinning fibers from locally sourced wool and teach others online how to hand spin their own yarn.